“Most things are harder than they look and not as fun as they seem.”

     - Morgan Housel, Same As Ever

When you look around at the most successful agents, do you ever say something like: 

“Wow, if I could only have what they have.”

You may not...

Would it be unfair to say that there is a lot of noise right now about real estate agent commissions? While the unease/confusion/worry does seem to be more prevalent in some parts of the country than in others, we are likely entering a new era in real estate. 

Regardless of where we are...

You probably have seen many of the following headlines and proclamations about the future of real estate:

• "Brokers, analysts and consumer advocates called the decision — which awarded plaintiffs nearly $1.8 billion in damages — a game changer."
• "Real estate experts say the current...

Unequivocally the most important thing in real estate is showing up. Like, there is no close second - there is nothing else more important in real estate than showing up every day in a certain way and doing it consistently over time.

What is the hardest thing for real estate agents to do? Show...

Thirty percent of the realtor population will be out of business by this time next year. 

If you happen to wander into your office, and there is anybody there (um, this is the problem in the first place), look to your left and look to your right - between the three of you, one of you will be...

What do agents want right now?

They want more deals.
They want more inventory.
They want mortgage rates to be lower.

Basically... they want things to be easier.

But remember just 18-24 months ago?  What did agents want? Things to be easier!

There were not...

Really, you do not need to generate leads.

What you must do:  generate clients. 

How do you do that? Develop and nurture relationships. 

Then what? You wait. That's the problem. You have to take action every day and every week, yet that activity often does not directly...

The other day I was working out of my real estate office when I heard another agent break away from the people she was talking to with the comment, "Let me get some deals happening."

What does that mean?

Like, are you going to hustle some folks on the phone and make them buy or sell a house? Or,...

Can you buy clients?

I don't know. I mean, I don't think so. Certainly, you can buy leads. I know many agents who buy leads. Many of those leads do not result in much - if any - sales. So buying leads may not be such a good idea.

But can you buy clients? Isn't that what agents are thinking...

"Human nature is surprisingly universal, and it's universally disappointing."
   - Cory Ellison, character on The Morning Show

Think about this: most of the time you know what's best for you. But knowing and doing are two different things. Look at the following list - pretty obvious...

What!?!?!?

Yes, you heard me: you do not need leads.

What are leads, really? Complete strangers who don't know you, you don't know them, and they probably distrust realtors. Typically they are people who have reluctantly opted into some trap of a marketing system. The company that developed that...